Gabriel R. De Guzman, Program Chair and Faculty Member of UC College of Business Administration, was recognized as Best Paper Presenter in the Marketing Management Track.

The award was given during the 5th International Research Conference organized by the Philippine Association of Collegiate Schools of Business in partnership with Dong Nai Technology University, Vietnam.

De Guzman’s research focused on the influence of AI-driven digital marketing by local brands on fostering sustainability intentions.

The international conference brought together 50 researchers from leading academic institutions across Asia, showcasing innovative and interdisciplinary studies through six research tracks.

The conference was held from October 13 to 14, 2025, in Vietnam.