Student leaders from across the University participated in a Branding and Social Media Marketing Workshop held on February 10, 2026, at UC InTTO. The workshop strengthened the participant’s skills on digital communication and enhanced their advocacies through strategic online engagement.

The activity was organized by the Office of the Vice President for Research, Innovation and Institutional Planning and the Innovation and Technology Transfer Office, in partnership with the Cordilleran Youth Center and Venture2Impact.

Mentors from Venture2Impact, a network of programmers and specialists from global organizations, facilitated the session and shared practical insights on branding, digital presence, and strategic storytelling.

Participants engaged in hands-on activities that developed their capacity to craft compelling narratives and effectively utilize social media platforms for initiatives and advocacy.

Photo: UC Innovation and Technology Transfer Office (Facebook)